FUNDAMENTALS OF A RESEARCH DESIGN Meaning of research design Decisions are taken under research design Needs of research design Essentials of research…
We should ask the question WHAT IS MARKETING as in this era of competition we know how important MARKETING AND IT’S CONCEPT is. how it helps us to gain an edge over the other. how all our profit/business/revenue/even our lifestyle depends on marketing, but the question arises what is marketing?
WHAT IS MARKETING AND IT’S CONCEPT?
Marketing is an art and science which involve a process which creates, communicate, delivers also have to
exchange offerings that hold value for the customers.
It helps us to know what the demand is and also what to supply.
Marketing can also be defined as satisfying the need and wants of the customers just by an exchange process. Moreover, marketing is just a process of creating an image of your business and yourself in the eyes of
the customer. Satisfying them by knowing their need and wants and fulfilling it through an exchange process.
Now let’s talk about what is the Marketing concept:-
The Marketing Concept
The process of satisfying the organizational objective. An organization should always anticipate the need
and wants of the customer, and satisfy them in a more effective manner than its competitors.
As in MARKETING AND IT’S CONCEPT, we talk a lot about the need and wants of a customer.
so let’s see what exactly it mean.
NEED AND WANTS
it is something that is necessary for people to live a healthy and a stable, safe life. Whenever need remains unfulfilled the outcome is very adverse. The need of anything creates an environment of buying for the customer,
and eventually, it helps both the business and the customer.
So whenever a person or the business think of MARKETING AND IT’S CONCEPT should always think of the need, that will create the base of their marketing strategy.
something that is desired, wished to have it, it is not related to the basic survival objects, it is often shaped by the society and the culture the one posses. By knowing the wants of the customer the marketers always try to make a strategy that creates an environment where the customer thinks he/she can fulfill their desire.
MARKETING AND IT’S CONCEPT helps us to know what is marketing and, how also what measure should we take before formulating any marketing strategy. any strategy depends on the research that is done on the ground level, before practically implementing it.
Marketing is the process of creating the demand of the product/service among the customer. it forms a strong pillar of the business that holds it and helps to grow at a phenomenal rate.
Good Marketing can grow a business and at the same time, it can also bring you down. so one should very careful before formulating any strategy and implementing it on the ground level.
Let me tell you one most easy way of marketing
WORD OF MOUTH
“word of mouth” it is created by the marketers, sometimes customers themselves create it, it is the most effective way of marketing which helps us to reach large no of an audience at very low cost and also in less time.
The drawback that it holds is we can not be sure of msg that is being delivered by customers among themselves as msg sometime gets improvised and creates all different meanings for the product/service which can also cause losing our customer.
One should be very careful before using it.
hope the information was helpful to you in knowing what is marketing.